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Focus Industry: Technology

We work with technology-focused businesses across 11 sectors.

Our services are built for the unique growth challenges of tech businesses. Whether you are a founder scaling your first product or an established company entering new markets, we understand your sector.

Fintech

Neo-banking, Payments, Remittance & Lending

Fintech customer acquisition requires navigating high compliance barriers, establishing instant trust, and balancing CAC with transacting volumes. We help fintech businesses grow their active user base efficiently.

How we help:

  • KYC conversion funnel optimisation
  • High-trust paid media for financial products
  • CAC-to-deposit and active user growth strategies

E-commerce

DTC Brands, Online Retailers & Shopify Merchants

We help e-commerce brands build multi-channel acquisition strategies, improve store conversion, and develop retention programmes that drive repeat purchases and long-term revenue growth.

How we help:

  • Shopify store development and conversion optimisation
  • Paid media across Meta, TikTok, and Google
  • Email and retention marketing via Klaviyo

SaaS

B2B & B2C Software Products

We align marketing with pipeline growth and ARR targets. From self-serve product-led funnels to sales-assisted enterprise acquisition, we help SaaS businesses attract and convert the right customers.

How we help:

  • Trial-to-paid activation strategies
  • Demand generation and inbound marketing
  • Account-based marketing for enterprise deals

AI

AI Applications, APIs & Machine Learning Tools

AI products face intense competition and technically sophisticated audiences. We help AI companies communicate their value clearly, build developer and enterprise audiences, and grow adoption.

How we help:

  • Technical content marketing and thought leadership
  • Developer community building and product onboarding
  • Enterprise lead generation and pilot acquisition

Web3

Protocols, DeFi, NFT & Consumer Crypto

We help Web3 and digital asset companies build genuine user communities, communicate real product value, and develop sustainable acquisition strategies beyond speculation-driven growth.

How we help:

  • Community-to-user onboarding programmes
  • Narrative building for institutional and retail audiences
  • Cross-border digital asset marketing

Online Marketplaces

B2B & B2C Platforms, Aggregators & Exchanges

Marketplace growth requires solving a dual-sided acquisition challenge. We help marketplaces attract both supply and demand while optimising for the metrics that drive platform health.

How we help:

  • Supply and demand side acquisition strategy
  • Platform engagement and retention programmes
  • Multi-market and cross-border expansion

IT Services

Managed Services, Consulting & Technology Solutions

We help IT services firms build stronger market positioning, generate qualified leads, and develop the marketing capabilities that support business development and client acquisition.

How we help:

  • Lead generation and pipeline marketing
  • Thought leadership and content marketing
  • Account-based marketing for enterprise clients

HR Firms

Recruitment, Staffing & Talent Solutions

HR and talent firms need to attract both clients and candidates simultaneously. We help HR businesses build their brand, generate client leads, and develop marketing strategies that support business growth.

How we help:

  • B2B lead generation for recruitment firms
  • Employer brand and candidate attraction marketing
  • Digital marketing for HR technology platforms

EdTech

Online Education, eLearning & Professional Development

EdTech marketing requires building trust, communicating learning outcomes clearly, and converting interested learners into enrolled students. We help EdTech businesses grow enrolments and improve learner retention.

How we help:

  • Student acquisition and enrolment marketing
  • Content marketing and SEO for educational brands
  • Lifecycle marketing to improve course completion

Marketing Agencies

Digital Agencies, Creative Studios & Consultancies

Marketing agencies need to grow their own client base while delivering for others. We help agencies build stronger positioning, generate inbound leads, and develop the marketing systems that support new business growth.

How we help:

  • Agency positioning and differentiation strategy
  • Lead generation and new business development
  • Marketing systems and operational support

Digital Asset Companies

Crypto Exchanges, Wallets & Blockchain Infrastructure

Digital asset companies operate in a fast-moving, regulatory-sensitive environment. We help digital asset businesses build credible brands, grow user bases, and navigate marketing in a complex landscape.

How we help:

  • Compliant digital marketing for regulated markets
  • User acquisition and retention for exchanges and wallets
  • Brand credibility and community building
Work With Us

Working in a sector we haven't listed?

If your business is technology-focused and needs marketing, growth, or talent support — we would like to hear from you.

Get in Touch